23 years ago mother and daughter, Valerie and Hadley Smith, opened the monogram shop on Newtown Lane in East Hampton. They had no business plan and neither had retail experience. Hence they bought a monogramming machine which only one of them learned to operate.

They bought things for the shop that were beautiful and fancy or funny and useful. Things that were hostess presents, baby presents, wedding presents, housewarming presents or just plain I'm taking that home presents. That’s pretty much what happens today at the shop. Just down the street from the original location.