In 1997, Valerie and Hadley Smith, a mother-daughter duo, embarked on an entrepreneurial journey, founding a charming monogram shop in the heart of East Hampton on Newtown Lane. Without a formal business plan or prior retail experience, their venture was fueled by passion and intuition. Their initial investment? A single monogramming machine, mastered by only one of them, became the cornerstone of their business.

Their selection criteria for the shop's offerings were simple yet profound: items must either be beautiful and fancy, amusing and practical, or ideally, a blend of both. This philosophy has guided their collection, encompassing gifts perfect for any occasion—be it hostess gifts, baby showers, weddings, housewarmings, or those irresistible "just because" moments.

Today, a stone's throw from where it all began, the shop continues to thrive, honoring its roots while embracing the legacy of bringing joy through personalized gifts. Join us as we continue to celebrate the art of giving.