In 1997, Valerie and her daughter Hadley Smith created something truly special: a small monogram shop in the heart of East Hampton. With little more than a single monogramming machine, great determination, and a discerning eye, they began what has become a beloved destination for thoughtful gifts.
From the very beginning, their philosophy was clear. Every item brought into the shop should be either exquisitely beautiful, delightfully practical, or—most often—a perfect combination of both. This simple idea has guided the collection for decades, ensuring that every gift feels personal, elegant, and lasting.
Over the years, The Monogram Shop has become synonymous with gracious living and the art of giving. Whether it’s a hostess gift, a baby blanket, wedding linens, or a “just because” treasure, each piece carries the joy of personalization.
Today, just steps from where it all began on Newtown Lane, the shop continues to flourish. It remains family-driven, deeply rooted in East Hampton, and steadfast in its commitment to celebrating tradition with style.
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